You’re probably like me:

An idea hits.

Something to try, to change, to attempt.

You think about it on your drive to work.

Maybe you write it down.

You might even say it out loud to someone.

Then you let it go.

Bury it.

Wait to see if it’ll surface again.

Most stay buried.

….But some ideas refuse to stay put.

That’s how this all started.

I wanted to find a way to write my favorite lessons, ideas, and frameworks for the orthodontic industry I was working in. Put to use all the thousands of practice visits, business seminars, multiple company courses, and honor my own childhood (*my father is an orthodontist).

I wrote the first draft a while back.

To say it was awful would be a compliment to writings that are awful.

Shelved it.

Then I tried another draft and sent it to a few people.

But again..… shelved.

Instead, I started a newsletter to interview true leaders in the space and used some of the book's ideas as articles.

But the idea kept coming back.

And when a massive career disruption happened ~9 weeks ago, I felt a huge burning desire to rewrite, edit, and finish it. Especially now, since for the first time in a long while, I had no tether to an orthodontic product or company.

This book had to exist.

….And now….

It does.

Now comes the hard part:

Releasing it.

There’s a ton of pride. There’s a risk of cringe.

And there’s a real risk between how you intend something to land and how it’s received.

But here’s my intention: it’s meant to help anyone in orthodontics build a better practice and support their journey with interviews with those in front of them.

“Build,” not “arrive.”

Because here’s the honest truth:

You never arrive.

Most people will assume the “Peak Practice” in the title is an actual destination.  

“…It must be some vague 7500 sq ft. practice on a mountain range, overlooking the sea, with $17m+ in production, and 25 stable staff members effortlessly treating compliant aligner cases, with the doctor debating whether to do an industry podcast or hell, maybe even Good Morning America... ”

Don’t kid yourself.

Elite practices don’t use the word ‘practice’ as a noun.

It’s a daily verb.

Peak is only achieved through consistent, never-ending improvement.

These are my top business lessons and interviews on what the best professionals and practices… “practice,” measure, and refine.

Here’s to hoping it lands!

Releases January 29, 2026 on Amazon in Paperback and Kindle editions.

Thanks for supporting this journey!

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